{"id":14629,"date":"2024-06-16T15:23:20","date_gmt":"2024-06-16T15:23:20","guid":{"rendered":"https:\/\/openasia.co\/?p=14629"},"modified":"2026-04-06T22:34:47","modified_gmt":"2026-04-06T22:34:47","slug":"how-tmall-platform-can-grow-sales","status":"publish","type":"post","link":"https:\/\/openasia.co\/th\/how-tmall-platform-can-grow-sales\/","title":{"rendered":"How Tmall Platform Can Grow Sales"},"content":{"rendered":"<div class=\"brz-root__container brz-reset-all brz brz-root__container-page\">\n<section id=\"_ke35f08ItLeq\" style=\"height:auto\" class=\"brz-section brz-section__header brz-css-yjcly6\">\n<div class=\"brz-section__header--fixed\">\n<div class=\"brz-section__menu-item brz-css-acyv67 brz-css-1h1vzw9\" data-brz-custom-id=\"fjuypcKSn4K8\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-1kzo23p\">\n<div class=\"brz-row__container brz-css-jxduh8\" data-brz-custom-id=\"oDRG2lZcrxl2\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-1eg6kne brz-css-1e9dgij\">\n<div class=\"brz-columns brz-css-eg6gt0 brz-css-d44xdh\" data-brz-custom-id=\"cJK_kwuKFL8z\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-1jrw3yu brz-css-1ozx0k7\">\n<div id=\"\" class=\"brz-css-1hvl1sg brz-css-nfrjdt brz-wrapper\">\n<div class=\"brz-image brz-css-qywx7m\" data-brz-custom-id=\"j1qJ07p11fMl\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/openasia.co\/wp-content\/uploads\/brizy\/imgs\/5-174x49x0x2x174x45x1696708085-181x47x0x1x181x45x1699540989.png\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-eg6gt0 brz-css-1jecwtl\" data-brz-custom-id=\"uU8Rz4l8Yt5C\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-1jrw3yu brz-css-qrxuhd\">\n<div id=\"\" class=\"brz-css-1hvl1sg brz-css-w7u26v brz-wrapper\">\n<div class=\"brz-menu__container brz-css-1r5lsrf brz-css-16pv6qt\" data-mmenu-id=\"#lexxBSnc6bna_\" data-mmenu-position=\"position-left\" data-mmenu-title=\"Main Menu\" data-mmenu-stickytitle=\"on\" data-mmenu-closingicon=\"%7B%22desktop%22%3A%22off%22%2C%22tablet%22%3A%22off%22%2C%22mobile%22%3A%22off%22%7D\" data-brz-custom-id=\"lexxBSnc6bna\">\n<nav data-mods=\"%7B%22desktop%22%3A%22horizontal%22%2C%22tablet%22%3A%22horizontal%22%2C%22mobile%22%3A%22horizontal%22%7D\" class=\"brz-menu brz-menu__preview brz-css-11znjys brz-css-1rni6r4\">\n<ul class=\"brz-menu__ul\" data-menu-items-active=\"\">\n<li data-menu-item-id=\"\" class=\"brz-menu__item\"><a class=\"brz-a\" target=\"\" href=\"\" title=\"\"><span class=\"brz-span\"><\/span><\/a>\n<ul class=\"brz-menu__sub-menu\"><\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<div class=\"brz-mm-menu__icon\"><\/div>\n<nav data-mods=\"%7B%22desktop%22%3A%22horizontal%22%2C%22tablet%22%3A%22horizontal%22%2C%22mobile%22%3A%22horizontal%22%7D\" id=\"lexxBSnc6bna_\" class=\"brz-menu brz-menu__preview brz-menu__mmenu brz-menu--has-dropdown brz-css-1fg6j9k brz-css-1ave8ww\">\n<ul class=\"brz-menu__ul\" data-menu-items-active=\"\">\n<li data-menu-item-id=\"\" class=\"brz-menu__item\"><a class=\"brz-a\" target=\"\" href=\"\" title=\"\"><span class=\"brz-span\"><\/span><\/a>\n<ul class=\"brz-menu__sub-menu\"><\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_eC0LALfdEubw\" class=\"brz-section brz-css-1fjls9t\">\n<div class=\"brz-section__content brz-section--boxed brz-css-6ij2d9 brz-css-s4i4h0\" data-brz-custom-id=\"i4LM65cChPlE\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-image\"><\/div>\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-1s5f4gl brz-css-1iuixlq\">\n<div id=\"\" class=\"brz-css-1hvl1sg brz-wrapper\">\n<div class=\"brz-wp-title brz-css-26hkgf brz-css-5o3zy2\" data-brz-custom-id=\"fbQWkwnW6jG4\"><span class=\"brz-wp-title-content\" style=\"min-height:20px\"><\/span><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-1hvl1sg brz-css-1wht89g brz-wrapper\">\n<div class=\"brz-wp__breadcrumbs brz-css-7ya5yl brz-css-fcxxql\" data-brz-custom-id=\"n5ect3r7wOfh\">\n<div style=\"min-height:20px\"><\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-1hvl1sg brz-css-1wpxci3 brz-wrapper\">\n<div class=\"brz-wp__postinfo brz-wp__postinfo__disabled-author brz-wp__postinfo__disabled-time brz-wp__postinfo__disabled-comments brz-css-lk7d77 brz-css-1nig2sr\" data-brz-custom-id=\"xlux9qLLSgu0\">\n<div style=\"min-height:20px\"><\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-1hvl1sg brz-css-6yzlc5 brz-css-7068a6 brz-wrapper\">\n<div class=\"brz-spacer brz-css-1wkvn7r brz-css-qwdhsh\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_tlRkUebaILrZ\" class=\"brz-section brz-css-1fjls9t\">\n<div class=\"brz-section__content brz-section--boxed brz-css-6ij2d9\" data-brz-custom-id=\"yTHc4EYLigkC\">\n<div class=\"brz-container brz-css-1s5f4gl\">\n<div class=\"brz-row__container brz-css-jxduh8 brz-css-1sjlkwx\" data-brz-custom-id=\"ohQwnx5U_2a3\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-1eg6kne brz-css-11ukowi\">\n<div class=\"brz-columns brz-css-eg6gt0 brz-css-157xqvo\" data-brz-custom-id=\"np4Ya3uVMqx4\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-1jrw3yu\">\n<div id=\"\" class=\"brz-css-1hvl1sg brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-pj0eub\" data-brz-custom-id=\"clxNxBE8ojVL\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-ooAVj\" data-uniq-id=\"zRk1Z\" data-generated-css=\"brz-css-hAcW_\"><span class=\"brz-cp-color7\">Recently, the Tmall Plant Protein Alliance Summit sponsored by Alibaba and hosted by OATLY was held in Shanghai. During the event, Tmall brought many leading Chinese vegetable protein brands and top experts to attend the meeting, focusing on the innovation trends and industry standards of vegetable protein drinks, and exploring the future of Chinese plant protein diet.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-pdlmT\" data-uniq-id=\"iX5v4\" data-generated-css=\"brz-css-fNRqY\"><span class=\"brz-cp-color7\">The participants discussed and shared various innovative marketing trends, consumer demand, industry standard definition, etc., and expressed their unanimous optimistic view on the future development of plant protein category. OATLY spoke at the summit and advocated to the members of the Plant Protein Alliance: take nutrition, health and sustainable development as our mission, uphold the purpose of creating, sharing and win-win, promote better consumption. Jointly promote the development of plant protein category and benefit the environment.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-a4gxe\" data-uniq-id=\"iX5v4\" data-generated-css=\"brz-css-fNRqY\"><span class=\"brz-cp-color7\"> <\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-q3832\" data-uniq-id=\"uzU0h\" data-generated-css=\"brz-css-fRIKT\"><span class=\"brz-cp-color7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4Q6dF85TJFRlRQjqe5Vwvrzcbv7fMBpj0nuti40fAE_nViErLdz1paJI6n4gwasbSs41pFNOTIOeFP_Y9IMrTno7ZEZzgNFBpffrhm2MFNE2IJ_YWRxsbkWc6o3lmMBLuk_Lj20a\" height=\"384\" width=\"624\"><\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-nuPWW\" data-uniq-id=\"wtwhX\" data-generated-css=\"brz-css-hrB3E\"><span class=\"brz-cp-color7\">Tmall Plant Protein Alliance Summit<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-m8wtC\" data-uniq-id=\"vcfUT\" data-generated-css=\"brz-css-pVk8n\"><span class=\"brz-cp-color7\">Photo: OATLY<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-qi8dF\" data-uniq-id=\"rjYnV\" data-generated-css=\"brz-css-sjgn5\"><strong class=\"brz-cp-color7\">&nbsp;<\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-zsLfM\" data-uniq-id=\"ffz3D\" data-generated-css=\"brz-css-khozk\"><strong class=\"brz-cp-color7\">01 Tmall Plant Protein Beverage Innovation Trend Release: <\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-mtBiI\" data-uniq-id=\"bgGq0\" data-generated-css=\"brz-css-j5tMW\"><strong class=\"brz-cp-color7\">1-2 line city consumer preference oat base<\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-blK3T\" data-uniq-id=\"erl0y\" data-generated-css=\"brz-css-lF_va\"><span class=\"brz-cp-color7\">In recent years, with the health awareness of residents rising, consumption upgrade led to the beverage industry revolution, Chinas plant-based beverage market began to develop rapidly, 2020 into the first year of Chinas plant-based beverage market. During the event, Tmall New Product Innovation Center (TMIC) shared the 2020 Plant Protein Beverage Innovative Trends, The report pointed out that the vegetable protein beverage market will develop rapidly in 2020, especially in the sales growth, which will far exceed other beverage categories. Among them, 1-2 lines of urban consumer groups have the highest preference for oat-based. OAT milk brand OAT WHEAT into 1-2 line city consumer preference of the highest vegetable protein beverage brands.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-eWr0U\" data-uniq-id=\"s6SN2\" data-generated-css=\"brz-css-fvSEy\"><span class=\"brz-cp-color7\">The popularity of oat-based products also reflects the growing consumer demand for healthy eating. 2020 Plant Protein Beverage Innovation Trend shows that from the market search hot words, dietary fiber and low calorie concept heat growth rapidly, consumers for plant protein beverage health concept gradually refined the demand.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-vWU5n\" data-uniq-id=\"ppQTj\" data-generated-css=\"brz-css-cxRHU\"><span class=\"brz-cp-color7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/openasia.co\/wp-content\/uploads\/2020\/12\/openasia1.png\" height=\"606\" width=\"1080\"><\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-vlwES\" data-uniq-id=\"asm8S\" data-generated-css=\"brz-css-ds_oA\"><span class=\"brz-cp-color7\">Tmall new product innovation center release trend pointed out that OATLY into 1-2 lines of exquisite choice<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-kU2WU\" data-uniq-id=\"lzpqV\" data-generated-css=\"brz-css-njF6b\"><span class=\"brz-cp-color7\">Photo: TMall<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-d6XaF\" data-uniq-id=\"zAbSt\" data-generated-css=\"brz-css-pwbHJ\"><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-uKs5Q\" data-uniq-id=\"m_6vE\" data-generated-css=\"brz-css-lkK8I\"><span class=\"brz-cp-color7\">OATLY also mentioned when talking about category development: \u201cIn the post-epidemic era, Chinese consumers will form a more comprehensive view of health. Consumers are becoming more and more concerned about nutrition, product quality and immunity. From this perspective, plant-based products and brands will receive more attention. This also gives a new category of new track products such as plant-based new opportunities.\u201d<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-oOvyL\" data-uniq-id=\"mCEzW\" data-generated-css=\"brz-css-rUHvJ\"><strong class=\"brz-cp-color7\">&nbsp;<\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-ySSlf\" data-uniq-id=\"yZtbF\" data-generated-css=\"brz-css-pyI77\"><strong class=\"brz-cp-color7\">02 Benchmarking: standard industry standard,CooperationGuide to Building Consumer Choice<\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-fXEy8\" data-uniq-id=\"cUDZM\" data-generated-css=\"brz-css-b9TR2\"><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-nLRxI\" data-uniq-id=\"gSOt5\" data-generated-css=\"brz-css-uTyPf\"><span class=\"brz-cp-color7\">With more and more plant-based players into the game, how to help consumers choose their own plant protein products, has become the focus of industry experts and enterprises. In China, different consumers have different cognition when they buy vegetable protein drinks. Many consumers are not able to distinguish the difference between milk and plant milk, for different raw materials plant milk, and its nutritional value, understanding is not comprehensive.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-tpzqT\" data-uniq-id=\"xbO_1\" data-generated-css=\"brz-css-emSPy\"><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-sWseK\" data-uniq-id=\"x3Eco\" data-generated-css=\"brz-css-j0Hz3\"><span class=\"brz-cp-color7\">In order to help consumers solve the problem that plant protein drinks can only be selected according to taste, Tmall, the giant of the plant protein drinks industry in the United Nations, and experts in the food and beverage industry, discussed the establishment of plant protein drink standards. Experts work together to create guidelines for the selection and purchase of plant protein drinks for consumers on how to define plant protein drinks and how to standardize nutrition standards.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-lJqJ5\" data-uniq-id=\"r3uS8\" data-generated-css=\"brz-css-cDodG\"><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-tz11s\" data-uniq-id=\"cce6T\" data-generated-css=\"brz-css-fh5kN\"><span class=\"brz-cp-color7\">Pan Yingjie, president of Shanghai Food Society, said: \u201cAt present, plant milk still belongs to the delicate crowd consumption, the rapid development of the industry also needs to form a consensus. Major enterprises should start from their own products, the establishment of plant milk production standards, the products do a good job, so that people like and accept, the industry can benign development.\u201d<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-g9qXo\" data-uniq-id=\"uO8Vc\" data-generated-css=\"brz-css-rfW8X\"><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-uv5ub\" data-uniq-id=\"xrW4I\" data-generated-css=\"brz-css-m95cK\"><span class=\"brz-cp-color7\">OATLY pointed out at the meeting that Chinas plant protein has entered an era of good consumption, and the plant protein beverage industry still needs to deal with risks on the way to a better life. Based on the strict requirements for the quality of its own products, OATLY calls for the establishment of industry standards, strengthening industry management, guiding orderly competition, starting the standardization process, strengthening the construction of plant protein alliance, and realizing sharing, co-creation and win-win among members.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-e8lQN\" data-uniq-id=\"bV1pe\" data-generated-css=\"brz-css-a20JZ\"><strong class=\"brz-cp-color7\">&nbsp;<\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-fwtGE\" data-uniq-id=\"x99Om\" data-generated-css=\"brz-css-bYZzV\"><strong class=\"brz-cp-color7\">03 Plant Base Expansion: Plant Milk vs.Meat Egg Complicity to Escalate<\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-c3t02\" data-uniq-id=\"b1I5D\" data-generated-css=\"brz-css-tSGMa\"><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-dNPYB\" data-uniq-id=\"pM2V_\" data-generated-css=\"brz-css-q_TPh\"><span class=\"brz-cp-color7\">While the market of vegetable protein drinks is booming, plant meat and eggs are also rising rapidly, setting off a trend of healthy eating. On the spot, Tmall brought the representative brands of meat, egg and milk to discuss more possibilities of plant-based food in the future. Facing the opportunities and challenges of the current plant-based market, the troika of meat, egg and milk will go hand in hand, which will greatly promote the vigorous development of plant protein in China, and seek to upgrade the plant protein diet.<\/span><strong class=\"brz-cp-color7\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/openasia.co\/wp-content\/uploads\/2020\/12\/openasia2-1.png\" height=\"720\" width=\"1080\"><\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-scDc_\" data-uniq-id=\"fqdmY\" data-generated-css=\"brz-css-cHC5N\"><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 ql-align-justify brz-css-zEY_1\" data-uniq-id=\"dZxbN\" data-generated-css=\"brz-css-mox3q\"><strong class=\"brz-cp-color7\">04 Future Prospect of Plant proteinsOat expert OATLY leads the future track<\/strong><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-tECF1\" data-uniq-id=\"bwjag\" data-generated-css=\"brz-css-gp30J\"><span class=\"brz-cp-color7\">Head enterprises continue to increase the code, Tmall and industry experts on the industry standardized, innovative development of vigorously promote, will further accelerate the popularization of plant protein drinks class. Category promotion will drive brand growth, brands with forward-looking technology and brand power will outperform in the plant protein beverage category.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-fRtAT\" data-uniq-id=\"zNyC6\" data-generated-css=\"brz-css-g1qES\"><span class=\"brz-cp-color7\">As one of the sponsors of Tmall Plant protein Alliance, OATLY brand uses a special enzyme to decompose oats into liquid with a special enzyme, while efficiently retaining its essential nutrients: soluble dietary fiber-\u03b2-glucan, creating a high-quality milk alternative drink-oat milk. In addition, OATLY has succeeded in talking to consumers in a value-oriented and healthy lifestyle-oriented manner, building strong brand identification and occupying the minds of target consumers.<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-ryoDJ\" data-uniq-id=\"sWDCt\" data-generated-css=\"brz-css-lfgeL\"><span class=\"brz-cp-color7\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/openasia.co\/wp-content\/uploads\/2020\/12\/openasia3-1.png\" height=\"720\" width=\"1080\">OATLY and other brand plant-based products<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-zqFqx\" data-uniq-id=\"dd262\" data-generated-css=\"brz-css-liitK\"><span class=\"brz-cp-color7\">Photo: OATLY<\/span><\/p>\n<p class=\"brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_9 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-poppins brz-tp-lg-empty brz-mt-lg-10 brz-css-pnHFF\" data-uniq-id=\"opmAx\" data-generated-css=\"brz-css-qbqF_\"><span class=\"brz-cp-color7\">Tmall shared the future innovative marketing plan and said he would strengthen support for plant-based enterprises and the development of the enabling industry next year. At the meeting, Plant Milk signed a strategic cooperation intention with Tmall on behalf of the brand OATLY, which also foreshadowed the brands confidence and determination to vigorously promote the vigorous development of plant protein products in China and promote good consumption in China. In the future, OATLY and Tmall Plant protein Alliance will work together with more plant protein leading brands to stimulate plant protein innovation and vitality, keep up with the consumption trend of the times, and empower consumers to live a sustainable and healthy life.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-1hvl1sg brz-css-6yzlc5 brz-css-14vkmpi brz-wrapper\">\n<div class=\"brz-spacer brz-css-1wkvn7r brz-css-1qqs4wc\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-1hvl1sg brz-css-gek7p7 brz-wrapper\">\n<div class=\"brz-line brz-line-default brz-css-1p2zusn brz-css-4c72m1\" data-brz-custom-id=\"sVELhHvFCQLV\">\n<hr class=\"brz-hr\"><\/div>\n<\/div>\n<div class=\"brz-wrapper-clone brz-css-1ge6rbo\">\n<div class=\"brz-d-xs-flex brz-flex-xs-wrap brz-css-bnu8ok brz-css-80dq7b\" data-brz-custom-id=\"\">\n<div class=\"brz-wrapper-clone__item\" id=\"qYTZgHOKxq9o\"><a class=\"brz-a brz-btn brz-css-16umkdy brz-css-e6aqnz brz-css-rtkq04 brz-css-10mvs7y\" 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reserved<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<p>    <!-- version:1737061910 --><\/p>","protected":false},"excerpt":{"rendered":"<p>Recently, the Tmall Plant Protein Alliance Summit sponsored by Alibaba and hosted by OATLY was held in Shanghai. During the event, Tmall brought many leading Chinese vegetable protein brands and top experts to attend the meeting, focusing on the innovation trends and industry standards of vegetable protein drinks, and exploring the future of Chinese plant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[37,18],"tags":[],"class_list":["post-14629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-ecommerce"],"brizy_media":[{"id":13845,"url":"https:\/\/openasia.co\/wp-content\/uploads\/2020\/11\/8.png","name":"8.png","meta":{"brizy_attachment_uid":"wp-8f5c476aafcc13667ca488cfc1d67d59.png","brizy_post_uid":["0380c06a928d8766aaf4a782cdceba7b"]}},{"id":13847,"url":"https:\/\/openasia.co\/wp-content\/uploads\/2020\/11\/10.png","name":"10.png","meta":{"brizy_attachment_uid":"wp-e5e6c312c9163f66dbfae51db33ba915.png","brizy_post_uid":["0380c06a928d8766aaf4a782cdceba7b"]}},{"id":13848,"url":"https:\/\/openasia.co\/wp-content\/uploads\/2020\/11\/11.png","name":"11.png","meta":{"brizy_attachment_uid":"wp-d6ec050c223622142c29e1e201530169.png","brizy_post_uid":["0380c06a928d8766aaf4a782cdceba7b"]}},{"id":13849,"url":"https:\/\/openasia.co\/wp-content\/uploads\/2020\/11\/12.png","name":"12.png","meta":{"brizy_attachment_uid":"wp-98374746e691c39a9ffdde46ebbf4e5f.png","brizy_post_uid":["0380c06a928d8766aaf4a782cdceba7b"]}},{"id":13850,"url":"https:\/\/openasia.co\/wp-content\/uploads\/2020\/11\/13.png","name":"13.png","meta":{"brizy_attachment_uid":"wp-f9a316720b93c13ebd7c06fc34e3808c.png","brizy_post_uid":["0380c06a928d8766aaf4a782cdceba7b"]}},{"id":13851,"url":"https:\/\/openasia.co\/wp-content\/uploads\/2020\/11\/14.png","name":"14.png","meta":{"brizy_attachment_uid":"wp-83c412a222df43e4378e992ae044adfd.png","brizy_post_uid":["0380c06a928d8766aaf4a782cdceba7b"]}},{"id":13862,"url":"https:\/\/openasia.co\/wp-content\/uploads\/2020\/12\/5-Trends-of-the-beverage-market-in-2021.png","name":"5-Trends-of-the-beverage-market-in-2021.png","meta":{"brizy_attachment_uid":"wp-ea379ffe80e5e5b7ea18d50aa24bf642.png","brizy_post_uid":["0380c06a928d8766aaf4a782cdceba7b"]}}],"_links":{"self":[{"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/posts\/14629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/comments?post=14629"}],"version-history":[{"count":2,"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/posts\/14629\/revisions"}],"predecessor-version":[{"id":14691,"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/posts\/14629\/revisions\/14691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/media\/13848"}],"wp:attachment":[{"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/media?parent=14629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/categories?post=14629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openasia.co\/th\/wp-json\/wp\/v2\/tags?post=14629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}