You are a company, selling good products in your country. You have enough good results, so together with the decision-makers team, you decide to expand your business to other countries. If you’re reading this, it means you’re interested in stepping into the Chinese market. Your products have to be distributed in China, but you don’t...Read More

All businesses have to work on their social media presence. No exceptions even in China. Of course, there are differences by nature (relevant differences) between western and chinese social media. But what is the same, that social media has become essential also in Chinese lifestyle. Younger and older people are using social media platforms to...Read More

2020 is bound to be unusual, under the influence of the COVID-19, consumers shopping, social and entertainment ways have changed a lot. According to Imbibe, an American beverage development company, increasing attention to health and wellness is a clear consumption trend and will continue to drive the development of food and beverage trends in 2021....Read More

Recently, the Tmall Plant Protein Alliance Summit sponsored by Alibaba and hosted by OATLY was held in Shanghai. During the event, Tmall brought many leading Chinese vegetable protein brands and top experts to attend the meeting, focusing on the innovation trends and industry standards of vegetable protein drinks, and exploring the future of Chinese plant...Read More

Should new consumer brands become “Internet celebrities”?   With the successful listing of Yixian E-commerce, the parent company of Perfect Diary, on the New York Stock Exchange, the market has increasingly discussed new domestic brands such as Perfect Diary, Vitality Forest, Saturnbird and Zhong Xuegao. Recently, Shanghai’s Bear Claw Coffee has also caused a lot...Read More