Consumer Trends

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All businesses have to work on their social media presence. No exceptions even in China. Of course, there are differences by nature (relevant differences) between western and chinese social media. But what is the same, that social media has become essential also in Chinese lifestyle. Younger and older people are using social media platforms to...
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2020 is bound to be unusual, under the influence of the COVID-19, consumers shopping, social and entertainment ways have changed a lot. According to Imbibe, an American beverage development company, increasing attention to health and wellness is a clear consumption trend and will continue to drive the development of food and beverage trends in 2021....
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According to data from the Ministry of Civil Affairs cited by CCTV Finance, as early as 2018, China’s single adult population has reached 240 million, of which more than 77 million adults are living alone, and it is expected that by 2021, the number will rise to 92 million.The rise of the single economy has...
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