Should new consumer brands become “Internet celebrities”?   With the successful listing of Yixian E-commerce, the parent company of Perfect Diary, on the New York Stock Exchange, the market has increasingly discussed new domestic brands such as Perfect Diary, Vitality Forest, Saturnbird and Zhong Xuegao. Recently, Shanghai’s Bear Claw Coffee has also caused a lot...Read More

All businesses have to work on their social media presence. No exceptions even in China. Of course, there are differences by nature (relevant differences) between western and chinese social media.Read More