Several Chinese suppliers have fed back: coconut water is experiencing explosive growth. The head of an industrial food company told me that the number of customers inquiring about OEMing coconut water has become significantly higher recently. The head of Water Mama’s marketing department said that sales of coconut water have increased by 200% over the...Read More

Recently, the Tmall Plant Protein Alliance Summit sponsored by Alibaba and hosted by OATLY was held in Shanghai. During the event, Tmall brought many leading Chinese vegetable protein brands and top experts to attend the meeting, focusing on the innovation trends and industry standards of vegetable protein drinks, and exploring the future of Chinese plant...Read More

 What do you think of when you mention protein powder? Muscle man to eat muscle artifact? Training supermodel shape ingredients? These impressions of yours may be about to change.   On December 4th, the health food brand ffit8 launched its latest product ffit 8 Probiotic Protein Powder. According to ffit8 founder Zhang guangming, This could...Read More

According to data from the Ministry of Civil Affairs cited by CCTV Finance, as early as 2018, China’s single adult population has reached 240 million, of which more than 77 million adults are living alone, and it is expected that by 2021, the number will rise to 92 million.The rise of the single economy has...Read More

Should new consumer brands become “Internet celebrities”?   With the successful listing of Yixian E-commerce, the parent company of Perfect Diary, on the New York Stock Exchange, the market has increasingly discussed new domestic brands such as Perfect Diary, Vitality Forest, Saturnbird and Zhong Xuegao. Recently, Shanghai’s Bear Claw Coffee has also caused a lot...Read More

2020 is bound to be unusual, under the influence of the COVID-19, consumers shopping, social and entertainment ways have changed a lot. According to Imbibe, an American beverage development company, increasing attention to health and wellness is a clear consumption trend and will continue to drive the development of food and beverage trends in 2021....Read More

This article is for those who are new joiners to the Chinese Market. You’ll have some good advice, so if you take care of that you can start with success, instead of struggle. Before anything, you should know that the Chinese market has specific features.Read More

All businesses have to work on their social media presence. No exceptions even in China. Of course, there are differences by nature (relevant differences) between western and chinese social media.Read More

This article is for those who are new joiners to the Chinese Market. You’ll have some good advice, so if you take care of that you can start with success, instead of struggle. Before anything, you should know that the Chinese market has specific features.Read More