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You are a company, selling good products in your country. You have enough good results, so together with the decision-makers team, you decide to expand your business to other countries. If you’re reading this, it means you’re interested in stepping into the Chinese market. Your products have to be distributed in China, but you don’t...
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All businesses have to work on their social media presence. No exceptions even in China. Of course, there are differences by nature (relevant differences) between western and chinese social media. But what is the same, that social media has become essential also in Chinese lifestyle. Younger and older people are using social media platforms to...
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Recently, the Tmall Plant Protein Alliance Summit sponsored by Alibaba and hosted by OATLY was held in Shanghai. During the event, Tmall brought many leading Chinese vegetable protein brands and top experts to attend the meeting, focusing on the innovation trends and industry standards of vegetable protein drinks, and exploring the future of Chinese plant...
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This article is for those who are new joiners to the Chinese Market. You’ll have some good advice, so if you take care of that you can start with success, instead of struggle. Before anything, you should know that the Chinese market has specific features. Entering to the Chinese market can be risky mainly because...
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